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Technology
Concept
A case example
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A case example
Let's assume for a moment that you are the owner of a bicycle store in Bonn, Germany. The local papers sell 20,000 copies a day to a population of around 100,000 homes, and you advertise in them. You also know that about 50,000 homes in Bonn often connect to the internet. At any one time, anything from about 2.000 (at 5am) to about 20.000 (at 7pm) of those homes are connected. Some of them are doing email, or doing their homework, or chatting, or retrieving a file from the office, but some of them are surfing the web, and some of them are visiting one or other of the millions of advertising-sponsored websites out there.
But how many of these Bonn-dwelling customers and prospects of yours might wander into any particular website on any given day, out of all the millions of websites they could go to? And how can you identify your prospective clients, know which sites they are visiting, and serve your ads only to Bonn visitors, out of the thousands or millions of visitors that the sites will probably attract? Who is this website owner who will come and definitely be able to tell you that he has 1000 visitors that live in YOUR catchment area and therefore he will feed all of them your ad? Who can make a value proposition like this? Today, no web site owner can.
However, if a local sales representative emailed you, or even walked into your store, and said to you "I guarantee that whenever anyone in Bonn logs onto the net tonight they will get an ad for your local store put in front of their eyes within the first 10 minutes, and again every half hour after that - regardless of whether they are chatting, reading their mail, or looking at cnn.com, the Vienna tourist bureau, or Playboy Magazine", you would jump at the offer. This is local targeting on the internet, and this is a real value proposition.
Whether any known Bonn surfer turns up at one particular website is hit and miss. Maybe they will, maybe they won't. But no Bonn advertiser wants to speculate with their advertising money - they want guaranteed reach into their local community group. They want access to ALL the local surfers, wherever they go, for however long they are online.
Ortelio can offer this.
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