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Vision
The vision of Ortelio is to establish a new business model for internet advertising. Current business models assume one can embed advertising into the original web content at source. Ortelio adds advertising to web content at the point of delivery.

By doing this, Ortelio guarantees the relevancy of the ads for the user, while enabling multiple sales of the same online advertising space to different businesses in different localities. Ortelio can identify and track all internet users in a locality and feed them with advertising messages independently of the web content they are viewing. Ortelio can target ads based on user location information as it is recorded and stored by the user’s ISP, making it accurate in all cases, down to neighborhood level. Such detail and accuracy cannot be achieved by the existing geo-IP-targeting solutions.

Ortelio benefits for all parties include:
  • For internet users, it matches customer-defined global content married to local, relevant advertising.
  • For web sites, it enhances the relevance and quality of ads, increasing advertising rates and advertising income. It enables larger sites to utilize unsold inventory and smaller sites to start selling ad space.
  • For small businesses, it enables them to start advertising on the internet and effectively reach their local customers.
  • For large advertisers, it serves to reinforce the essentially "local" nature of the web and enables them to achieve precision targeting and outstanding ROI.
  • For media buyers, it enables them to tap into a new market – local online advertising.
  • For ISPs, it gives them a new lucrative source of income, enhancing their subscribers’ experience at the same time.